Before she was Arlene the Queen: beauty icon, Arlene Nicole Madison(Banks) was a little girl from South Memphis, TN that was raised by her loving aunt Claudette and "Big Momma" Lucy Mae Colbert...until her mother Adriana, married her new father and they started a new life in Whitehaven, TN! Dreaming to be all the best she could be, she turned her focus to the hair and makeup industry and started her small business in her parents kitchen at the tender age of 13 styling friends and family hair and doing their makeup. The first time she experienced makeup for herself at about age 16, and she never looked back. Makeup became her weapon of choice for self-love and self-expression—a way to radiate her natural beauty and ever-changing mood as a Pisces—and it powered a fearless take on beauty that helped her become the ground-breaking beauty icon and mentor she is today.

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Queen Arlene was inspired to create Soup Coolers Lipwear after losing her parents and turning her pain into her passion.

While developing an addiction to lipstick after years of experimenting within the beauty industry ---and still seeing a void in the industry Queen Arlene searched for products that performed well across all skin types and tones. She launched a lipstick line “so that everyone, everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, investing in shades that work for all skin tones, and pinpointing universal shades.

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Soup Coolers products are designed to feel moisturizing to fuller lips, and provides an array of highly pigmented shades that are long lasting! They deliver buildable coverage that effortlessly layers, to ultimately “make those lips POP!” Most importantly, Queen Arlene promotes makeup and lipstick to inspire: “Makeup and lipstick is for you to have fun with,” she quotes. “It should never feel lifeless or repetitive like a uniform, being and looking the same daily. Feel free to take chances, take risks, and dare to be YOUnique while you discover your new addiction doing something new and different.”